Sheryl's Blog

Unbelievable Burger King Ad

Posted by: sherylgray on: July 1, 2009

BK Burger print ad 

This ad for a new Burger King 7 inch burger recently ran in Singapore.  US newspapers such as Fox News  immediately condemed the obvious message comparing eating a burger with oral sex. I find it interesting that even though this ad was run in Singapore, the text is in English and the woman is anglo saxon.  When we talk about media literacy, should we discuss the boundaries that society draws and imposes upon messages?  How do we as individuals influence these decisions?  Is censorship appropriate in certain mediums?  Why or why not?

The site Kreative Soul mention’s Burger Kings official statement on the ad (“created by separate ad agency in Singapore for that market only”) and offers comments of their own.

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